PureFlix.com, a leader in the faith and family streaming video space, is partnering with ClearPlay Inc. to provide consumers original content, movies, TV shows and more completely free from any offensive language. ClearPlay’s innovative playback filtering technology is designed to work with the PureFlix.com existing library of more than 5,000 titles. It also opens the door for the addition of new content, which previously may have been rejected due to concerns about inappropriate language.
Now, by simply enabling the filtering technology from an on-screen PureFlix.com menu, all offensive language is seamlessly muted during playback. While PureFlix.com is available on several streaming devices, the filtering technology is currently designed to work only on ROKU and most computer browsers. It will be available to PureFlix.com subscribers in spring 2017. “Working with ClearPlay enables us to further fulfill our promise of no language, sex or violence surprises with our faith and family-focused content,” said PureFlix.com’s CEO Greg Gudorf. “A portion of our customer base–who have very strict personal guidelines on what they deem appropriate–has spoken and we’ve listened.”
“This is a tremendous win-win situation for the consumer,” said Matt Jarman, CEO of ClearPlay. “Parents can now fine-tune their family’s viewing experience for even more wholesomeness in their entertainment and both companies get to fulfill their goals of providing families with positive entertainment.”